The HRM Unicorn – will Start-Ups catch it?

Human Resource Management – HRM is the management of People Resources┬áto maximize their performance keeping in view the overall strategy of the company.

It is a subject of study world over and given due importance in ALL middle to large companies – with specialists being hired for doing this role. Many companies outsource this function to HRM specialists as consultants.

But Start-Ups in India do not see this function as an essential part of their business. It’s like a Unicorn! Something which is needed only by large corporations.

In my interaction and working with Start Ups over the last 4 years these are the 5 absolute best reasons I have heard for “not catching the HRM Unicorn”:

The HRM Unicorn

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Kul ka Deepak

I met the true meaning of “Kul ka Deepak” in person at Baridih – he is an amazing 23 yr old boy – who barely got 60% in his Matric exams – from Chandil (near Jamshedpur) and then saw an “end of the road” in his life with no money to support an education and not enough marks to get a scholarship…

BUT the Gods saw in him – a promise to build the lives of many many more like him (remember 78% of the entire Indian Population is defined as “Bottom of the Pyramid”)

And the Science in his SOUL won! It won the battle of marks and money – and got him to be an amazing “Grassroot Innovator”

Deepak ka Speaker

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Right Skilling in the RURAL Segment – need of the Hour…

Almost 80% of India resides in its villages and a very large portion of that very population is suffering from mass scale “under-employment” or “under-utilization”. Where men and women are doing the same amount of work which should have been done by 1/10th of their actual numbers. Ie…. 10 people are doing what should have been done by 1 person!

Right Skilling in the RURAL Segment is the need of the Hour…

Almost 80% of India resides in Villages!

We traditionally discuss agriculture in villages and agriculture products – so WHY don’t we ideate into some NEW segments?

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Starting up at 15…or less!

Starting up at an age when we are bogged down by pimpley horrors and love-shuv snags is something which may be daunting for the teens themselves, so also their parents.

But in the Start-Up space AGE is JUST a NUMBER!

Lets do a quick round up of 15 non-techie ideas which you as a teen can implement… and just “Start Up”!

Teenage – an age of confusion?

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